Entrepreneur's Guide To The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value
Gardner, Jeremiah,Cooper, Brant
Language: English
Published by Market By Numbers, 2014
- Softcover
- Used
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.Once Upon A Time Books
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- Title
- Entrepreneur's Guide To The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value
- Author
- Gardner, Jeremiah,Cooper, Brant
- Publisher
- Market By Numbers
- Publication year
- 2014
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0996100725
- ISBN 13
- 9780996100724
- Illustrator
- @FakeGrimlock
Goodbye, old-school branding. Hello, innovation.
As much as traditional branding may flinch at the idea, the great brands emerging today are no longer being developed by a “brand genius” on the 40th floor of a Madison Avenue high rise. Today, great brand development isn’t about genius, it’s about the discovery of value. The Lean Brand is the first book to apply lean principles to the marketing black box of branding empowering innovators to experiment often, iterate quickly, and discover the winning relationship with their audience. Just as with “lean startup,” where you are attempting to eliminate the waste in building products no one wants, “lean branding” is about eliminating the waste of building a brand no one wants a relationship with. The cost of failing to innovate with your brand? Millions of dollars in lost sales, missed opportunities for growth, and countless unsatisfied customers. This is not new jargon for old thinking, but a fundamental shift in how brand development works. The Lean Brand is the new blueprint for building value-based relationships with passionate customers. Distilling years of experience on the frontlines of startup marketing and the lean startup movement, Jeremiah Gardner teams up with New York Times bestselling author Brant Cooper to reveal:- How to implement Lean Brand Innovation To Discover, Create & Deliver New Value
- New startup marketing techniques for Parallel Innovation between product management, brand strategy, and business culture
- How to optimize your branding strategy to discover, develop and build passionate customers
- How startups can eliminate waste in their customer development and brand strategy using The Lean Brand Framework
- How to use lean startup Viability Experiments to test and iterate your brand for high growth
- A set of practical tools called the Lean Brand Stack to help you iterate quickly, learn as much as you can, and build passionate relationships with your audience
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Once Upon A Time Books
Siloam Springs, AR, U.S.A.
AbeBooks seller since June 21, 1999
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