Entrepreneurial Valuation : An Entrepreneur's Guide to Getting into the Minds of Customers
Language: English
Published by De Gruyter, 2022
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Seller Inventory # 9783110750676
- Title
- Entrepreneurial Valuation : An Entrepreneur's Guide to Getting into the Minds of Customers
- Author
- Mark Packard
- Publisher
- De Gruyter
- Publication year
- 2022
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3110750678
- ISBN 13
- 9783110750676
- Item weight
- 424 grams
- Dimensions
- 240x170x13 mm
Value is a verb, and entrepreneurial valuation is the process of figuring out what others (should) value. The process is a challenging one, fraught with difficulties. If you are considering your own entrepreneurial journey, how do you start? How do you come up with a good idea? How do you know if your idea is good or if consumers would pay for it?
Entrepreneurial Valuation brings to life cutting-edge research on value theory, challenging the prevailing wisdom that entrepreneurial valuation is as simple as asking consumers what they want. In fact, consumers often don’t know what they (should) want. Value is a learning process, and consumers are learning what to want over time. Entrepreneurial Valuation will teach you how to follow consumers through this value learning process until you understand them enough to lead them
on their journey.
"Synopsis" may belong to another edition of this title.
About the Author
Mark D. Packard is Associate Professor at Florida Atlantic University and Research Director for FAU's Madden Center for Value Creation; Consultant and Co-Founder at Praxeo Venture Consulting.
"About the title" may belong to another edition of this title.
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