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Entrepreneurial Strategies: New Technologies in Emerging Markets

Wiley-Blackwell

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ISBN 10: 1405141670 / ISBN 13: 9781405141673
Published by Wiley-Blackwell, 2006
New Condition: New Hardcover
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Bibliographic Details

Title: Entrepreneurial Strategies: New Technologies...

Publisher: Wiley-Blackwell

Publication Date: 2006

Binding: Hardcover

Book Condition:New

Edition: 1.

About this title

Synopsis:

This book presents a series of studies from different scholars, looking at entrepreneurial strategies and innovation in emerging market economies. Represents the view of the entrepreneur in local as well as multinational corporations. Focuses on how entrepreneurial activities can take advantage of new technologies in emerging market economies. Considers how companies operating in EMEs can cope with the main environmental constraints. Written in an accessible style, free from jargon, and does not require any prior technical knowledge.

From the Back Cover:

Many multinational corporations are now investing in emerging market economies, (EMEs). At the same time, within these countries, local entrepreneurs are starting up new ventures or looking to expand existing businesses. Yet the rate of new venture failures in these markets is high. This book suggests that the best way for companies operating in EMEs to find a distinctive and sustainable market position is to address what is unique and valuable in the EME itself.


The book presents a series of studies from different scholars, which help readers to understand the distinctive nature of EMEs. The contributors consider how entrepreneurial activities are successfully carried out in EMEs, how these activities can take advantage of new technologies, and what the main constraints are. Each article is written in an accessible style, free from jargon, making the collection suitable for readers with no prior technical knowledge.

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