Entrepreneurial Strategies: New Technologies in Emerging Markets

Wiley-Blackwell

Published by Wiley-Blackwell, 2006
ISBN 10: 1405141670 / ISBN 13: 9781405141673
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Synopsis: This book presents a series of studies from different scholars, looking at entrepreneurial strategies and innovation in emerging market economies. * Represents the view of the entrepreneur in local as well as multinational corporations. * Focuses on how entrepreneurial activities can take advantage of new technologies in emerging market economies. * Considers how companies operating in EMEs can cope with the main environmental constraints. * Written in an accessible style, free from jargon, and does not require any prior technical knowledge.

From the Back Cover: Many multinational corporations are now investing in emerging market economies, (EMEs). At the same time, within these countries, local entrepreneurs are starting up new ventures or looking to expand existing businesses. Yet the rate of new venture failures in these markets is high. This book suggests that the best way for companies operating in EMEs to find a distinctive and sustainable market position is to address what is unique and valuable in the EME itself.


The book presents a series of studies from different scholars, which help readers to understand the distinctive nature of EMEs. The contributors consider how entrepreneurial activities are successfully carried out in EMEs, how these activities can take advantage of new technologies, and what the main constraints are. Each article is written in an accessible style, free from jargon, making the collection suitable for readers with no prior technical knowledge.

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Bibliographic Details

Title: Entrepreneurial Strategies: New Technologies...
Publisher: Wiley-Blackwell
Publication Date: 2006
Binding: Hardcover
Book Condition: New
Edition: 1.

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Cooper, A.C.
Published by Wiley-Blackwell (2006)
ISBN 10: 1405141670 ISBN 13: 9781405141673
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Published by Wiley-Blackwell 2006-08-28 (2006)
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Editor-Arnold Cooper; Editor-Sharon Alvarez; Editor-Alejandro Carrera; Editor-Luiz Mesquita; Editor-Roberto Vassolo
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Cooper, Arnold C.; Cooper, Arnold C. (edt); Alvarez, Sharon (edt); Barney, Jay (con); Brito, Luiz (con); Carrera, Alejandro (edt); Chacar, Aya (con)
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Book Description John Wiley and Sons Ltd, United Kingdom, 2006. Hardback. Condition: New. Language: English. Brand new Book. This book presents a series of studies from different scholars, looking at entrepreneurial strategies and innovation in emerging market economies. * Represents the view of the entrepreneur in local as well as multinational corporations. * Focuses on how entrepreneurial activities can take advantage of new technologies in emerging market economies. * Considers how companies operating in EMEs can cope with the main environmental constraints. * Written in an accessible style, free from jargon, and does not require any prior technical knowledge. Seller Inventory # AAH9781405141673

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Book Description John Wiley and Sons Ltd, United Kingdom, 2006. Hardback. Condition: New. Language: English. Brand new Book. This book presents a series of studies from different scholars, looking at entrepreneurial strategies and innovation in emerging market economies. * Represents the view of the entrepreneur in local as well as multinational corporations. * Focuses on how entrepreneurial activities can take advantage of new technologies in emerging market economies. * Considers how companies operating in EMEs can cope with the main environmental constraints. * Written in an accessible style, free from jargon, and does not require any prior technical knowledge. Seller Inventory # AAH9781405141673

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