Entrepreneurial Communication in Agriculture: The Probing and Perception
Language: English
Published by Daya Publishing House, 2021
- Hardcover
- New
Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
AbeBooks seller since January 30, 2009
Condition: New
£ 13.22
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Item description from seller
Communication is the process that transfers and receives messages, shares and creates opinions; while entrepreneurial communication incubates mentors and propagates enterprises. The way a teacher communicates to the students is equally important the way an investors talks to the customers, because, in a sense, both are entrepreneurs and behaves through entrepreneurial communication. This is immensely important for the growth and sustainability in agriculture or in any production process wherein the prime interaction reigns between source and receiver. There has been need to extract the marker variables impacting on and characterizing the entrepreneurial communication including information seeking as well as sharing behavior of farmers in different operating social ecologies. The social ecology of entrepreneurial communication is comprising of farm production process, technology back up, input and credit delivery mechanism, operating supply chain, market segmentation, decision support system and policy formulation for both micro and macro sociological realities. I think, the book is of a worth creation to redefine the value and importance of entrepreneurial communication, an integral part of behavioral psyche and response mechanism to a score of stimuli.…
Seller Inventory # 136320A
Bibliographic details
- Title
- Entrepreneurial Communication in Agriculture: The Probing and Perception
- Author
- Sankar Kr Acharya and Sankhyashree Roy
- Publisher
- Daya Publishing House
- Publication year
- 2021
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 9352220471
- ISBN 13
- 9789352220472
Vedams eBooks (P) Ltd
New Delhi, India
AbeBooks seller since January 30, 2009
Shipping rates from India to U.S.A.
| Item | 20 to 24 business days | 4 to 7 business days |
|---|---|---|
| First item | £ 14.87 | £ 27.20 |
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