Entertainment Management

Language: English

Published by CABI Publishing, GB, 2014

1780640234 / 9781780640235

Series: Book 1 of 3 - Tourism Studies

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Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA

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Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends.

Seller Inventory # LU-9781780640235

Title
Entertainment Management
Author
Ben Walmsley
Publisher
CABI Publishing, GB
Publication year
2014
Condition
New
Binding
Paperback
Language
English
ISBN 10
1780640234
ISBN 13
9781780640235
Item weight
920 grams
Series
Book 1 of 3: Tourism Studies

Rarewaves.com USA

London, London, United Kingdom

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