Entertainment-Education and Social Change: History, Research, and Practice

Singhal, Arvind (Edited by)/ Cody, Michael J. (Edited by)/ Rogers, Everett M. (Edited by)/ Sabido, Miguel (Edited by)

ISBN 10: 0805845526 / ISBN 13: 9780805845525

Published by Lawrence Erlbaum Assoc Inc, 2003

About this Item

1st edition. 320 pages. 9.25x6.50x1.25 inches. In Stock.

Seller Inventory # x-0805845526

Bibliographic Details

• Title: Entertainment-Education and Social Change: History, Research, and Practice
• Publisher: Lawrence Erlbaum Assoc Inc
• Publication Date: 2003
• Language: English
• ISBN 10: 0805845526
• ISBN 13: 9780805845525
• Binding: Hardcover
• Condition: Brand New
• Weight: 1.05 kilograms

About this title

Synopsis

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations.


Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.

About the Author

Singhal, Arvind; Cody, Michael J.; Rogers, Everett M.; Sabido, Miguel