Entertainment-Education (Routledge Communication Series)

Singhal, Arvind

ISBN 10: 0805833501 / ISBN 13: 9780805833508

Published by Routledge (edition 1), 1999

The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0805833501-7-1

Synopsis:

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

About the Author: Authored by Singhal, Arvind; Rogers, Everett

Bibliographic Details

Title: Entertainment-Education (Routledge ...
Publisher: Routledge (edition 1)
Publication Date: 1999
Binding: Paperback
Condition: Fair
Edition: 1.