Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges
Language: English
Published by Harvard Business Review Press, 2009
- Hardcover
- New
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
AbeBooks seller since April 17, 2008
Condition: New
£ 59.52
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Seller Inventory # Q-1422125874
- Title
- Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges
- Author
- McAfee, Andrew
- Publisher
- Harvard Business Review Press
- Publication year
- 2009
- Condition
- New
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1422125874
- ISBN 13
- 9781422125878
- Item weight
- 16 ounces
- Dimensions
- 6x1x9
Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they're doing this, and why it's benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing-when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge, highlight and leverage expertise, generate and refine ideas, and harness the wisdom of crowds.
Most organizations, however, don't find it easy or natural to use these new tools initially. And executives see many possible pitfalls associated with them. Enterprise 2.0 explores these concerns, and shows how business leaders can overcome them.
McAfee brings together case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies and presents them all in a clear, accessible, and entertaining style. Enterprise 2.0 is a must-have resource for all C-suite executives seeking to make technology decisions that are simultaneously powerful, popular, and pragmatic.
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About the Author
"About the title" may belong to another edition of this title.
BennettBooksLtd
Los Angeles, CA, U.S.A.
AbeBooks seller since April 17, 2008
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