A NEW DIRECTION FOR REAL ESTATE
Does real estate evolve and grow with the times? Or does brick-and-mortar, by its nature, hold back progress, trapping us in traffic, low affordability, and endless rebuilding?
Enlightened Real Estate will open our eyes to the astonishing potential of the man-made world. The reconstruction of buildings, towns, and cities will be the basis for the next great economic expansion. From abstract idea to practical application, Enlightened Real Estate explores the mindset behind the built environment of today and offers a new enlightened vision for the future.
NAVIGATING THIS NEW PARADIGM
We are presently in the midst of one of the greatest transformations in the history of human culture. The simultaneous rise of technological breakthroughs and world consciousness is unprecedented. Old ways of thinking are being swept away. Power structures that dominated for decades are crumbling. New opportunities are arising. People everywhere are questioning how to navigate this new paradigm.
As consciousness rises, a new lifestyle will emerge and real estate will regain its traditional role as a stabilizing structure in society. Rising interest in walkable zones, alternative energy, meditation, yoga, and organic food are the first signs of this transformation that is revolutionizing the way we live.
Our buildings and communities need to resonate with this emerging lifestyle and reflect a higher goal for our society. A new asset class, the Ideal Village, is a holistic, practical blueprint for buildings and communities that support this stress-free, enlightened approach to life.
From homeowners and government to real estate developers, planners, and investors, everyone can benefit from a deeper understanding of how real estate impacts every aspect of daily life and the society at-large.
Barry B. Scherr is a commercial real estate investor, author, and speaker on human potential and the redefinition of community and the built environment. He is a certified teacher of the Transcendental Meditation Program and a member of the Board of Directors of the David Lynch Foundation. Mr. Scherr was the Founder of the Sundar Corporation, a national commercial real estate sale-leaseback company. As President of Sundar Corporation, he developed a fast-track, multi-property approach to sale-leaseback transactions for top companies, such as Best Buy, PetSmart, Accor, and Ingram Micro. His activities put him at the center of the big box revolution. For the last twenty-five years, he has extensively studied how changing lifestyles and culture are transforming how we live and what we build. Currently, he is actively writing and speaking about the Ideal Village concept, which will revolutionize real estate development worldwide. Mr. Scherr splits his time between the United States and Italy. He is a hobby producer of olive oil and organic vegetables.
