Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Language: English
Published by Wiley, 2011
- Softcover
- Used
Seller: 3Brothers Bookstore, Egg harbor township, NJ, U.S.A.3Brothers Bookstore
AbeBooks seller since July 3, 2025
Condition: Used - Very good
£ 3.25
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Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.
Seller Inventory # EVV.1118003764.VG
- Title
- Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
- Author
- Solis, Brian
- Publisher
- Wiley
- Publication year
- 2011
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1118003764
- ISBN 13
- 9781118003763
Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business―one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.
Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.
- Introduces you to the psychology, behavior, and influence of the new social consumer
- Shows how to define and measure the success of your social media campaigns for the short and long term
- Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter
- Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media
Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
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3Brothers Bookstore
Egg harbor township, NJ, U.S.A.
AbeBooks seller since July 3, 2025
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