The Ends Game : How Smart Companies Stop Selling Products and Start Delivering Value

Oded Koenigsberg

47 ratings by Goodreads

Language: English

Published by MIT Press Jan 2022, 2022

0262542773 / 9780262542777

Series: Book 6 of 25 - Management on the Cutting Edge

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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Neuware - How companies like Dollar Shave Club and Rent the Runway rewrite the rules of commerce by pursuing outcomes rather than products and services. The seventh book in the Management on the Cutting Edge series for business professionals looking to do deliver excellent customer service while maximizing value and revenue. Would you rather pay for healthcare or for better health For school or education For groceries or nutrition A car or transportation A theater performance or entertainment In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the means (their products and services), they adopt innovative revenue models to pursue ends (actual outcomes). They examine companies such as: Dollar Shave Club Rent the Runway Netflix Spotify Michelin Adobe Pearson And many more! They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.…

Seller Inventory # 9780262542777

Title
The Ends Game : How Smart Companies Stop Selling Products and Start Delivering Value
Author
Oded Koenigsberg
Publisher
MIT Press Jan 2022
Publication year
2022
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0262542773
ISBN 13
9780262542777
Item weight
260 grams
Dimensions
220x137x14 mm
Series
Book 6 of 25: Management on the Cutting Edge

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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