Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-services)

Kaufmann, Hans Ruediger, Manarioti, Agapi

ISBN 10: 1683180127 / ISBN 13: 9781683180128

Published by Business Science Reference, 2017

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M01683180127-V

Synopsis:

Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.

Bibliographic Details

Title: Encouraging Participative Consumerism ...
Publisher: Business Science Reference
Publication Date: 2017
Binding: Hardcover
Condition: very good