Empowering Brands with Customer Integration : Classification, Benefits and Success Factors
Language: English
Published by Springer VS, 2015
Series: Book 11 of 91 - BestMasters
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 50.51
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.
Seller Inventory # 9783658116385
- Title
- Empowering Brands with Customer Integration : Classification, Benefits and Success Factors
- Author
- Jörg Sesselmann
- Publisher
- Springer VS
- Publication year
- 2015
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3658116382
- ISBN 13
- 9783658116385
- Item weight
- 162 grams
- Dimensions
- 210x148x7 mm
- Series
- Book 11 of 91: BestMasters
Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.
"Synopsis" may belong to another edition of this title.
About the Author
Jörg Sesselmann, M.A., graduated in International Marketing Management at the Berlin School of Economics of Law and is working as a Brand Strategist at a German branding agency.
"About the title" may belong to another edition of this title.
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