Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)
Dominque M. Hanssens
ISBN 10: 0982387709 ISBN 13: 9780982387702
Published by Marketing Science Institute, 2009
Used
Paperback
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ThriftBooks-Dallas, Dallas, TX, U.S.A.
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About this Item
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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0982387709I4N00
Synopsis:
Empirical Generalizations about Marketing Impact: What We Have Learned from Academic Research surveys academic research to determine what we know about the impact of marketing activities on product and company performance. With over 80 contributions from leading marketing scholars, it summarizes current knowledge about the impact of marketing spending in 16 topic areas.
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Bibliographic Details
Title: Empirical Generalizations about Marketing ...
Publisher: Marketing Science Institute
Publication Date: 2009
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket
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Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2009
ISBN 10: 0982387709
ISBN 13: 9780982387702
Used
Softcover
Seller: MERS Goodwill-Kansas City, Blue Springs, MO, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. The book has been read but is in good condition. It has very minimal damage to the cover, including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. The binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, and no writing in the margins. There are no missing pages. See the seller's listing for full details and a description of any imperfections. Seller Inventory # WMEKV.0982387709.G