Emotion by Design: Creative Leadership Lessons from a Life at Nike
Language: English
Published by Cornerstone Press 02/r /07 A, 2022
- Hardcover
- Used
Seller: Bahamut Media, Reading, United KingdomBahamut Media
AbeBooks seller since August 15, 2012
Condition: Used - Very good
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Seller Inventory # 6545-9781847943545
- Title
- Emotion by Design: Creative Leadership Lessons from a Life at Nike
- Author
- Greg Hoffman
- Publisher
- Cornerstone Press 02/r /07 A
- Publication year
- 2022
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1847943543
- ISBN 13
- 9781847943545
Nike's former Chief Marketing Officer reveals how to unlock the creativity of any team
'The marketing genius between Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett
'Reading this book made me smile in my soul, proving that creativity, community and empathy has created one of the greatest brands of our lifetime' Mary Portas
'What a book. I couldn't put it down' Chris Evans
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Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world.
Creativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, bored customers.
Creativity. It's a skill that can be learnt, just like any other.
Join Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative: emotion by design.
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'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy
'A brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg Hoffman helps us see how a commitment to our creative practice can make any story better' Seth Godin
'Will help marketers and creatives connect with their audiences like never before. Highly recommended' Professor Jonah Berger, author of Contagious
'Brilliant . . . A must-read for any marketer, businessperson or creative' Nir Eyal, author of Hooked
"Synopsis" may belong to another edition of this title.
About the Author
When Greg Hoffman joined Nike as a design intern in 1992, he had little idea he would end up as the most senior marketer at the world's most-renowned brand. But over the next twenty-eight years, Hoffman would help lead some of the most famous campaigns in history - from the 'Find Your Greatness' campaign during the London 2012 Olympics to the 'Risk Everything' campaign at the 2014 FIFA World Cup. His work would take him from Nike's Oregon headquarters to stadiums, courts, and arenas around the world. And he would ultimately be appointed Chief Marketing Officer, responsible for the Nike Swoosh's brand recognition everywhere on earth.
Hoffman retired from Nike in 2020. He has been cited as one of the US's leading creatives by Fast Company, Business Insider, and AdAge. He lives in Portland, Oregon.
"About the title" may belong to another edition of this title.
Bahamut Media
Reading, United Kingdom
AbeBooks seller since August 15, 2012
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