Emotion, Adaptive Decision Making, And Consumer Behavior (Legend in Consumer Behavior)
Language: English
Published by Vibrant Publishers, 2025
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
£ 73.46
Quantity: Over 20 available
Add to basketSeller Inventory # I-9781636515960
- Title
- Emotion, Adaptive Decision Making, And Consumer Behavior (Legend in Consumer Behavior)
- Author
- Bettman, James R.; Publishers, Vibrant
- Publisher
- Vibrant Publishers
- Publication year
- 2025
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1636515967
- ISBN 13
- 9781636515960
- Series
- Book 37 of 44: Legend in Consumer Behavior
This book highlights how emotions can trigger shifts in decision tactics, such as when stress leads to simpler, rule-based choices or when positive moods encourage more exploration. With evidence from psychology and consumer research, Bettman illustrates how emotional states interact with information environments and influence outcomes like brand loyalty, risk perception, and satisfaction.
An essential addition to the Legend in Consumer Behavior series, this book is invaluable for anyone in marketing, user experience, or behavioral design who seeks to understand how emotion drives human behavior. Through rigorous research and real-world implications, Bettman provides deep insight into one of the most influential yet often overlooked factors in decision-making: emotion.
"Synopsis" may belong to another edition of this title.
About the Author
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
"About the title" may belong to another edition of this title.
California Books
Miami, FL, U.S.A.
AbeBooks seller since October 27, 2023
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