Emerging Issues in Sales Management

Language: English

Published by LAP LAMBERT Academic Publishing Mai 2014, 2014

365954227X / 9783659542275

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Neuware -Sales have been the subject of academic studies since the second half of the twentieth century but they were still held to be non strategic and marginal, as reflected by the scarce amount of academic works published on the matter. This has marked a gap between scholars and operational practices. Only in the last decade, as new marketing researches and theoretical models were added, has academics' interest towards sales management arisen. It is relevant to debate on what emerges from the work of some academics who underline the urgency to address more research from scholars on sales and, at the same time, to consider the growing needs of companies, so as to fill the gap between academic and corporate realities. In this book the author, with different approaches to theoretical analysis, intends to address and explore the many trends that emerge from the academic literature on sales management.

Seller Inventory # 9783659542275

Title
Emerging Issues in Sales Management
Author
Silvio Cardinali
Publisher
LAP LAMBERT Academic Publishing Mai 2014
Publication year
2014
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
365954227X
ISBN 13
9783659542275
Item weight
233 grams
Dimensions
220x150x10 mm

Wegmann1855

Zwiesel, Germany

5-star seller

AbeBooks seller since June 2, 2022

Shipping rates from Germany to U.S.A.

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