Title: Email Marketing: Come Creare una Campagna Marketing Efficace Ottimizzando Target e Messaggio (Italian Edition)
Publisher: Bruno Editore
Publication Date: 2021
Language: Italian
ISBN 10: 8861742351
ISBN 13: 9788861742352
Binding: Soft cover
Condition: New

About this title

Synopsis

All'interno di questo libro scoprirai:

COME IMPOSTARE UNA CAMPAGNA DI EMAIL MARKETING
L'importanza di stabilire da subito l'obiettivo che si intende raggiungere con la campagna.
Cosa sono le DEM e perch� sono molto efficaci.
Come strutturare la newsletter per fare in modo che colga nel segno.

COME COSTRUIRE UNA LISTA DI INDIRIZZI
Come fare email marketing in Italia da un punto di vista legale.
Perch� preferire liste costruite dall'interno rispetto a liste esterne.
Qual � il modo migliore per incrementare la tua lista di indirizzi.
Come risolvere il problema delle caselle di posta intasate dai messaggi.

COME SCRIVERE IL MESSAGGIO VINCENTE
Come incrementare il tasso di apertura dei tuoi messaggi.
Perch� mittente e oggetto possono fare il successo o il fallimento del messaggio.
Quale formato � pi� conveniente usare e perch�.
Come convincere un cliente diffidente con il testo giusto.

COME INVIARE IL MESSAGGIO
Quali sono gli strumenti tecnici necessari per una campagna professionale.
Come fare per aggirare i sistemi anti-spam.
Quanto dura il ciclo di vita di un messaggio.
Come ottimizzare i risultati in base al ciclo di vita del messaggio.

COME OTTIMIZZARE UNA CAMPAGNA DI E-MAIL MARKETING
Come valutare l'efficacia di un messaggio.
Che cos'� la deliverability e quali sono le leve utili per il miglioramento dei risultati delle campagne.
Per cosa � utile l'offering test e come utilizzarlo.
Cosa sono gli split test e perch� bisogna farli.

GLI ELEMENTI COMPLEMENTARI DI UNA CAMPAGNA DI E-MAIL MARKETING
Come lavorare sul sito per far iscrivere l'utente alla tua newsletter.
La gestione della reputazione online e le email transazionali.
Come strutturare landing page e moduli online per ottenere maggiori tassi di iscrizione alla mailing list.
L'importanza di avere un sito ben visibile per ampliare costantemente i contatti.

"About this title" may belong to another edition of this title.

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