TL;DR: This book is about a unique approach to using LinkedIn to connect with and find new clients for entrepreneurs, professional service firms, and executives.
Disruption in the business world has led to innovation, and this is certainly true on LinkedIn as it is a vital platform for businesses today.
Most of the ways we used to rely on to meet potential clients, prospect for new business, expand our professional network, and grow our influence, have evolved beyond face-to-face. The business networking paradigm has shifted and there’s no going back.
Business professionals have begun to discover the power of nurturing their LinkedIn network that extends into real life opportunities.
Elevate Expand Engage provides a proven method of how you can make LinkedIn a valuable resource in your marketing and sales toolkit. You will learn how to grow your business and overcome the biggest challenges in both online and in-person networking today.
The book is divided into three sections:
Part One: ELEVATE
- Amplifying Your Profile
- Building Your Credibility
- Crafting Content That Builds Your Bottom Line
ELEVATE by delighting, educating, and informing your audience with the type of content you share. To be found, you must be visible, and you do this through your profile and engaging with meaningful content.
Part Two: EXPAND
- Nurturing Your Most Valuable Connections
- GrowingYour Business By Building Your Network
- Activating New Connections
EXPAND your network - learn to use LinkedIn targeting filters to find the right people you want to connect with. Also, use content strategically to identify interest. There are more opportunities to grow a quality network than you may realize!
Part Three: ENGAGE
- Working The Virtual Room
- What NOT To Do (These May SurpriseYou!)
- Seal The Deal
- Put Practice Into Action
ENGAGE to start conversations that grow meaningful relationships within your network. Whether it’s inviting someone to connect, leaving a comment, or sending a direct message, this is where the trees bear fruit.
All the components of this strategy weave together. What you do to Elevate your personal brand ties directly to the effort you put into your work to Engage with your ideal audience. When you Expand, you also Elevate your business. It all works together.
This method works across various industries, at every level of business from small businesses to multi-million-dollar companies, and with very different personalities.
LinkedIn is not a sprint - it’s a long game.
The bottom line is that the strategies and tactics in this book can work for you, too - if you are willing to take the time. Use this book as a GPS to guide you along the way so that you can take action on LinkedIn efficiently and effectively. You'll learn by example of how content engagement and conversations with your audience are where the real magic happens.
MEET THE AUTHORJudi Radice Hays is a sought-after expert for turning underperforming LinkedIn profiles into prospect-attracting powerhouses. She helps entrepreneurs and executives identify their audience, elevate their LinkedIn profile and personal brand. Then, engage potential clients in 1-on-1 conversations that lead to sales. Judi uses an innovative and analytical approach to identifying clients’ insights and creating strategies, tactics, and stories to attract buyers through LinkedIn.
