Be the Elephant: Build a Bigger, Better Business
Language: English
Published by Workman Publishing Company, 2007
- Hardcover
- Used
Seller: Bookmonger.Ltd, HILLSIDE, NJ, U.S.A.Bookmonger.Ltd
AbeBooks seller since July 20, 2015
Condition: Used - Very good
£ 1.15
Quantity: 1 available
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Crease on cover*.
Seller Inventory # mon0000704812
- Title
- Be the Elephant: Build a Bigger, Better Business
- Author
- Kaplan, Steve
- Publisher
- Workman Publishing Company
- Publication year
- 2007
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 076114448X
- ISBN 13
- 9780761144489
- Edition
- 2nd Edition
"Synopsis" may belong to another edition of this title.
From the Back Cover
With Be the Elephant, bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox.
Written in a friendly, no-nonsense style, Be the Elephant takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your buisness's current health. There are lessons in strengthening sales, a business's front line. Vertical and horizontal growth. Risk versus reward. How to avoid the twin dilemmas inherent in growth—grow too slowly and wither, or grow too fast and lose control. And finally, how to chart it and start it, from developing an all-important USP—unique selling proposition—to avoiding the Five Killer Mistakes that can ruin a company.
And from there, how to go forth and Be the Elephant
"About the title" may belong to another edition of this title.
Bookmonger.Ltd
HILLSIDE, NJ, U.S.A.
AbeBooks seller since July 20, 2015
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Bookmonger.Ltd
100 HOFFMAN PLACE
HILLSIDE, NJ U.S.A. 07205
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Bookmonger Ltd
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