A "New York Times", "Wall Street Journal", "USA Today", and "Business Week" bestseller, Steve Kaplan's 2005 book "Bag the Elephant" helped smart businesspeople win and keep those all-important elephants-the big, make-or-break customers. Now "Be the elephant" shows businesspeople how to grow their businesses and become bigger. Written for the entrepreneur by an entrepreneur - Steve Kaplan has owned 35 businesses, sold 30 of them, and has consulted with more than 100 companies, helping them to grow. "Be the elephant" combines dynamic advice, deep real- life experience, and a friendly, no-nonsense writing style to take the mystery and fear out of achieving significant business growth. In a 10-step process, Kaplan gets readers to understand, without blinkers or delusion, the exact nature of their business. He then shows how to define objectives, identify risks, and get the operation on solid footing in preparation for growth. There are tips on: creating the right strategy; how to avoid the risks of business growth - grow too slow and wither, or grow too fast and lose control; how to create a timeline; develop the all-important USP-unique selling proposition; and, avoid the five killer mistakes that can ruin your company. The book is illustrated throughout, including, of course, the many faces of Nellie the elephant.

From the Back Cover

In business, there's no standing still. The trick is to become an elephant—big enough to make a difference, healthy enough to withstand financial currents, strong enough to influence your market—and smart enough to avoid the pitfalls of growth.

With Be the Elephant, bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox.

Written in a friendly, no-nonsense style, Be the Elephant takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your buisness's current health. There are lessons in strengthening sales, a business's front line. Vertical and horizontal growth. Risk versus reward. How to avoid the twin dilemmas inherent in growth—grow too slowly and wither, or grow too fast and lose control. And finally, how to chart it and start it, from developing an all-important USP—unique selling proposition—to avoiding the Five Killer Mistakes that can ruin a company.

And from there, how to go forth and Be the Elephant

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Seller's business information

Bookmonger.Ltd
100 HOFFMAN PLACE, HILLSIDE, NJ, 07205, U.S.A.

Sale & Shipping Terms

Terms of Sale

Payment with order as per Abebooks policies
Bookmonger Ltd
100 Hoffman Place
Hillside NJ 07205 USA
bookmongerltd@comcast.net Tel 973-371-8810 Mark Adams
US EIN 161616342

Right of cancellation

Shipping Terms

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Shipping rates from U.S.A. to United Kingdom

Shipping rates from U.S.A. to United Kingdom
Order quantity	28 to 42 business days	28 to 42 business days
First item	� 40.33	� 47.73

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.