The Elements of Visual Grammar : A Designer's Guide for Writers, Scholars, and Professionals
Language: English
Published by Princeton University Press Feb 2024, 2024
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
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Add to basketItem description from seller
Neuware - A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to knowThe right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people arent taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that workand using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words.- Features more than 200 color illustrationsdrawn from a wide range of styles, media, and erasthat demonstrate the principles of visual grammar and how images can support and enhance written content- Defines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with text- Introduces the practical, cultural, conceptual, and scientific factors that influence image use- Analyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconography.…
Seller Inventory # 9780691231228
- Title
- The Elements of Visual Grammar : A Designer's Guide for Writers, Scholars, and Professionals
- Author
- Angela Riechers
- Publisher
- Princeton University Press Feb 2024
- Publication year
- 2024
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 0691231222
- ISBN 13
- 9780691231228
- Item weight
- 744 grams
- Dimensions
- 238x194x18 mm
- Series
- Book 21 of 32: Skills for Scholars
A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to know
The right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren’t taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work—and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words.
- Features more than 200 color illustrations—drawn from a wide range of styles, media, and eras—that demonstrate the principles of visual grammar and how images can support and enhance written content
- Defines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with text
- Introduces the practical, cultural, conceptual, and scientific factors that influence image use
- Analyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconography
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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