Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
Blake, Gary, Bly, Robert W.
ISBN 10: 0028626303 ISBN 13: 9780028626307
Published by Pearson, 1998
Used
Soft cover
From
More Than Words, Waltham, MA, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
Description:
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Synopsis:
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
From the Back Cover:
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Elements of Copywriting: The Essential Guide...
Publisher: Pearson
Publication Date: 1998
Binding: Soft cover
Condition: Good
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Elements of Copywriting : The Essential Guide to Creating Copy That Gets the Results You Want
Published by
Pearson Education, Limited, 1998
ISBN 10: 0028626303
ISBN 13: 9780028626307
Used
Softcover
First Edition
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Condition: Good. 1st. Used book that is in clean, average condition without any missing pages. Seller Inventory # 5793443-6
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Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
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Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
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