ELEMENTARY SURVEY SAMPLING is an engaging and practical introduction to survey sampling. The book begins with real-world scenarios and uses easy-to-understand formulas, methodologies, and concepts to show how sample surveys are used in a wide variety of situations.

About the Author:

Richard L. Scheaffer, Professor Emeritus of Statistics, University of Florida, received his Ph.D. in statistics from Florida State University. Accompanying a career of teaching, research and administration, Dr. Scheaffer has led efforts on the improvement of statistics education throughout the school and college curriculum. Co-author of five textbooks, he was one of the developers of the Quantitative Literacy Project that formed the basis of the data analysis strand in the curriculum standards of the National Council of Teachers of Mathematics. He also led the task force that developed the AP Statistics Program, for which he served as Chief Faculty Consultant. Dr. Scheaffer is a Fellow and past president of the American Statistical Association, a past chair of the Conference Board of the Mathematical Sciences, and an advisor on numerous statistics education projects.

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