Electronic Payment Systems for Competitive Advantage in E-Commerce (Hardcover)
Language: English
Published by Idea Group,U.S., Harrisburg, PA, 2014
- Hardcover
- New
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
AbeBooks seller since June 22, 2007
Condition: New
£ 366.52
Quantity: 1 available
Add to basketItem description from seller
Hardcover. Recent innovations in the field of information technology and communications are radically changing the way international organisations conduct business. In this competitive environment, having the necessary tools to streamline business transactions and secure digital payments is crucial to business success.Electronic Payment Systems for Competitive Advantage in E-Commerce provides relevant theoretical frameworks and the latest empirical findings on electronic payment systems in the digital marketplace. Focusing on the importance of e-commerce in business development, including the advantages and disadvantages of e-payments, this book is an essential resource for business professionals who want to improve their understanding of the strategic role of e-commerce in all dimensions, as well as for both researchers and students. "This book provides relevant theoretical frameworks and the latest empirical findings on electronic payment systems in the digital marketplace, focusing on the importance of e-commerce in business development, including the advantages and disadvantages of e-payments"-- Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…
Seller Inventory # 9781466651906
- Title
- Electronic Payment Systems for Competitive Advantage in E-Commerce (Hardcover)
- Author
- Francisco Liebana-Cabanillas
- Publisher
- Idea Group,U.S., Harrisburg, PA
- Publication year
- 2014
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1466651903
- ISBN 13
- 9781466651906
"Synopsis" may belong to another edition of this title.
About the Author
Francisco Muñoz-Leiva is a Lecturer in Marketing and Market Research and holds a Ph.D. in Business Sciences from the University of Granada (Spain). Although his main research interest is Internet consumer behaviour, he has also published papers about other topics such as electronic banking and the use of Internet as a tourist information source. His recent works have appeared in the journals Information & Management, Online Information Review, Cities, The Service Industries Journal, Quality & Quantity, Defense and Peace Economics, International Journal of Internet Marketing & Advertising, among others and several communications in international conferences including EMAC, AEMARK, Hispanic-Lusitanian Congress in Scientific Management, AEDEM, IADIS, Global Management.
Juan Sánchez-Fernández is a Marketing and Market Research Lecturer with a PhD in Business Sciences from the University of Granada, Spain. He is currently researching information systems, his specialist field. He has recently written for a number of international publications including the Services Industrial Journal, Quality & Quantity, Housing Studies, Journal Comparative of Family Studies, Computers in Human Behavior, Online Information Review, Expert Systems with Applications, among others. He has contributed papers to conference proceedings of the European Marketing Academy (EMAC), the European Academy of Management and Business Economics (AEDEM) and the Spanish Association of Market, Marketing and Opinion Studies (AEDEMO). He has also conducted research projects for various companies and public agencies.
Myriam Martínez-Fiestas holds a PhD. in Business Sciences (Marketing) at the University of Granada. She is an Assistant Research Professor of Marketing Area, ESAN, Graduate School of Business (Peru). Her main research interests are in the fields of Psychophysiology, Emotions, Neuromarketing, Social Marketing and Consumer Behaviour. She has published her research work in several journals such as, Journal of Advertising Research, Service Industries Journal and The International Journal of Management Science and Information Technology. Additionally, she has developed research projects with diverse companies and public administrations.
"About the title" may belong to another edition of this title.
AussieBookSeller
Truganina, VIC, Australia
AbeBooks seller since June 22, 2007
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