Electronic Media Management, Revised
Pringle, Peter; Starr, Michael F
ISBN 10: 024080872X ISBN 13: 9780240808727
Published by Routledge, 2006
New
Soft cover
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Basi6 International, Irving, TX, U.S.A.
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Synopsis:
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
About the Author: Peter K. Pringle
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Bibliographic Details
Title: Electronic Media Management, Revised
Publisher: Routledge
Publication Date: 2006
Binding: Soft cover
Condition: Brand New
Edition: 5th or later Edition