Electronic Media Management. This item is unavailable.
Pringle, Peter; Starr, Michael F.
8 ratings by Goodreads
Language: English
Published by Routledge, 2006
- Softcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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Unavailable
Softcover
Condition: Used - Fair
£ 5.12
Item description from seller
Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G024080872XI5N00
- Title
- Electronic Media Management
- Author
- Pringle, Peter; Starr, Michael F.
- Publisher
- Routledge
- Publication year
- 2006
- Condition
- Fair
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 024080872X
- ISBN 13
- 9780240808727
- Edition
- 5th or later Edition
- Item weight
- 2.07 pounds
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
"Synopsis" may belong to another edition of this title.
About the Author
Peter K. Pringle
"About the title" may belong to another edition of this title.