Electronic Commerce: From Vision to Fulfillment
Language: English
Published by Pearson Custom Pub, 2005
- Softcover
- Used
Condition: Used - Good
£ 6.41
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- Title
- Electronic Commerce: From Vision to Fulfillment
- Author
- Elias M. Awad
- Publisher
- Pearson Custom Pub
- Publication year
- 2005
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0536862540
- ISBN 13
- 9780536862549
Intended for the first course any student will take on e-commerce.
The comprehensive coverage of this text provides the latest information in e-commerce to teach students how to build a successful e-business. This text brings students through the entire process of e-commerce―from strategic planning to actual fulfillment―using a student-friendly writing style to explain the technology of the Internet. Manageable for the undergraduate student, Electronic Commerce provides the technical, operational, and managerial details necessary for student success.
"Synopsis" may belong to another edition of this title.
From the Back Cover
PLAN, BUILD, MAINTAIN
The author, Elias Awad, presents electronic commerce as an operational process.
PLANFrom strategic planning and the procedures and mechanics of launching a new business on the Internet to prescriptions on the necessary hardware, software and security to get started with an e-business, Awad covers how to do business on the Web.
BUILDThe next step in electronic commerce is the actual design phase, which focuses on Web site design, storefront, and whether the work should be done by a company's IT department or outsourced. Awad discusses the life cycle of site building, ways to build a Web site, design criteria, what to look for in hiring a Web designer, how to evaluate Web sites and ISPs, and managing Web traffic.
MAINTAINElias Awad also develops a procedure for maintaining Web presence and discusses e-topics such as e-security, encryption, e-marketing, and legal issues. The text contains an in-depth analysis of Web-based business-to-business e-commerce focusing on B2B models, and B2B building blocks and tools.
EliasA wad presents the most current materials an electronic commerce available today.
In addition to the ultra-current text, Awad plans to keep you current on happenings in e-commerce with updates from the industry on the text's MyPHIIP Web site available at www.prenhall.com/awad. This flexible text Web site brings the book's concepts to life through on-line study guide questions, discussion questions, and Web resources.
Electronic Commerce by Elias Awad is a progressive look at e-commerce. It teaches how to plan, design, and evaluate Web business, and is a fantastic resource for any pursue prosperity through Web commerce.
"About the title" may belong to another edition of this title.
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