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Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # G11A-01875
Intended for the first course any student will take on e-commerce.
The coverage of this paperback text provides the latest information in e-commerce to teach students how to build a successful e-business. This text brings students through the entire process of e-commerce―from strategic planning to actual fulfillment―using a student-friendly writing style to explain the technology of the Internet. Manageable for the undergraduate student, Electronic Commerce’s 16 chapters provide the technical, operational, and managerial details necessary for student success.
About the Author: Elias M. Awad is the Virginia Bankers Association Professor of Bank Management at the University of Virginia.
Title: Electronic Commerce (2nd Edition)
Publisher: Prentice Hall
Publication Date: 2003
Binding: Soft cover
Condition: Good