Ejecutar ejecutando/ Excute by Excuting : El Arte De Hacer Que Las Cosas Sucedan -Language: spanish
Language: Spanish
Published by Oceano, 2026
- Softcover
- Used
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- Title
- Ejecutar ejecutando/ Excute by Excuting : El Arte De Hacer Que Las Cosas Sucedan -Language: spanish
- Author
- González, Carlos Ruiz; Basterra, Alejandro
- Publisher
- Oceano
- Publication year
- 2026
- Condition
- As New
- Binding
- Soft cover
- Language
- Spanish
- ISBN 10
- 6075840648
- ISBN 13
- 9786075840642
A manager will not be remembered for what he planned, but for what he achieved. Much has been written about strategic planning, but not about execution. There is a clear methodology for planning, but execution is fundamentally practical and there is no single recipe; it requires judgment and discipline, knowing how to apply prudential knowledge. We will execute poorly if we are far from day-to-day action, or if we do not know how to follow up on projects, which leads to failure to achieve objectives. Executing by executing breaks down these and other problems and teaches a wealth of tools to solve them, based on the authors' experience, but also on classic texts on management and leadership. Here you will find concepts such as SWOT analysis, SMART objectives, managing by walking, the three pillars for building trust, psychological safety, the Pygmalion effect, key performance indicators, dashboards, the pre-mortem exercise, the Shingo model, the Agile methodology and many more. It doesn't matter if you have a large company, a small business or any other personal or professional project: this book will help you achieve an excellent execution of your strategy to make all your goals a reality. Remember that planning is good, but executing is... better.
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About the Author
Alejandro comenzó su carrera en 1998 como Asistente de Investigación en IPADE Business School, donde contribuyó al desarrollo de los planes de estudio del MBA y diseñó nuevos cursos. Alejandro luego se unió a GE en el 2000, inicialmente como Especialista en Logística en GE Plastics, donde redujeron exitosamente el inventario y mejoraron los tiempos de entrega. Más tarde, trabajó como Especialista en Cadena de Suministro en GE Water Technologies, gestionando la logística, el almacenamiento, el tran. Alejandro Basterra tiene una experiencia laboral diversa, que abarca varias empresas y funciones.
Carlos Ruiz González is Dean Professor of Business Policy (Strategy and Management) at IPADE, where he has worked since 1985. He holds a degree in Civil Engineering from the Universidad Iberoamericana, an MBA from IPADE, a PhD in Philosophy from the University of Navarra and a PhD in Administration, specializing in Management, from the École des Hautes Études Commerciales in France. He has been a visiting professor at institutions in several countries. He is a consultant and member of the board of directors of several companies and organizations, and chairman of the Editorial Board of Istmo magazine since 2016. Since 2004 he has published a column in the newspaper El Financiero on strategy and management issues. He is the author of the books El quehacer del director and La persona en la empresa y la empresa en la persona.
Alejandro Basterra has a diverse work experience, spanning over several companies and roles. Alejandro began their career in 1998 as a Research Assistant at IPADE Business School, where they contributed to the development of the MBA curricula and designed new courses. Alejandro then joined GE in 2000, initially as a Logistics Specialist at GE Plastics, where they successfully reduced inventory and improved delivery times. Later, they served as a Supply Chain Specialist at GE Water Technologies, managing logistics, warehousing, transportation, and customer service.
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