Einstieg in das Influencer Marketing (Paperback)
Language: German
Published by Springer Fachmedien Wiesbaden, 2026
- Softcover
- New

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Paperback. Dieses essential vermittelt die zentralen Prinzipien des Influencer Marketings und bietet eine kompakte, praxisorientierte Einfuehrung in das Thema. Es adressiert zentrale Fragestellungen der Unternehmenspraxis: Was kennzeichnet erfolgreiches Influencer Marketing? Wie koennen Unternehmen ihre SocialMediaKooperationen effektiv steuern? Worin unterscheiden sich glaubwuerdige Markenbotschafter von reinen Werbetraegern? Und wie laesst sich der Erfolg von Massnahmen valide messen?Das Buch verbindet ein fundiertes theoretisches Verstaendnis mit empirischen Erkenntnissen und praktischen Erfahrungen. Leserinnen und Leser erhalten einen klaren strategischen Rahmen sowie erprobte operative Prozesse, um Influencer-Kooperationen zielgerichtet zu planen, umzusetzen und zu kontrollieren. Zugleich werden typische Herausforderungen insbesondere bei der Koordination und Erfolgsmessung adressiert und loesungsorientiert aufgezeigt. Leserinnen und Leser erhalten einen klaren strategischen Rahmen sowie erprobte operative Prozesse, um Influencer-Kooperationen zielgerichtet zu planen, umzusetzen und zu kontrollieren. Zugleich werden typische Herausforderungen insbesondere bei der Koordination und Erfolgsmessung adressiert und loesungsorientiert aufgezeigt. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
Seller Inventory # 9783658525798
- Title
- Einstieg in das Influencer Marketing (Paperback)
- Author
- Marco Nirschl
- Publisher
- Springer Fachmedien Wiesbaden
- Publication year
- 2026
- Condition
- new
- Binding
- Paperback
- Language
- German
- ISBN 10
- 3658525797
- ISBN 13
- 9783658525798
- Edition
- 2nd Edition
Dieses essential vermittelt die zentralen Prinzipien des Influencer Marketings und bietet eine kompakte, praxisorientierte Einführung in das Thema. Es adressiert zentrale Fragestellungen der Unternehmenspraxis: Was kennzeichnet erfolgreiches Influencer Marketing? Wie können Unternehmen ihre Social‑Media‑Kooperationen effektiv steuern? Worin unterscheiden sich glaubwürdige Markenbotschafter von reinen Werbeträgern? Und wie lässt sich der Erfolg von Maßnahmen valide messen?
Das Buch verbindet ein fundiertes theoretisches Verständnis mit empirischen Erkenntnissen und praktischen Erfahrungen. Leserinnen und Leser erhalten einen klaren strategischen Rahmen sowie erprobte operative Prozesse, um Influencer-Kooperationen zielgerichtet zu planen, umzusetzen und zu kontrollieren. Zugleich werden typische Herausforderungen insbesondere bei der Koordination und Erfolgsmessung adressiert und lösungsorientiert aufgezeigt.
"Synopsis" may belong to another edition of this title.
About the Author
Prof. Dr. Marco Nirschl ist Professor für E-Commerce Management an der Ostbayerischen Technischen Hochschule Amberg-Weiden. Dort leitet er unter anderem die MBA-Studiengang Digital Business Management und Digital Marketing.
Lisa Duschner (B.A.) ist Junior Online Marketing Managerin im Social Media Bereich bei einem internationalen Omnichannel-Unternehmen. Sie studierte Digital Business an der Ostbayerischen Technischen Hochschule Amberg-Weiden.
"About the title" may belong to another edition of this title.
CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
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