Eight Giant Steps to Global Domination: A Personal Guide to Finding Your Niche, Conquering Your Market, and Taking Your Company to the Top
Language: English
Published by McGraw-Hill, 2000
- Hardcover
- Used
Seller: Books From California, Simi Valley, CA, U.S.A.Books From California
AbeBooks seller since August 14, 2001
Condition: Used - Good
£ 10.24
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Add to basketSeller Inventory # mon0004242458
- Title
- Eight Giant Steps to Global Domination: A Personal Guide to Finding Your Niche, Conquering Your Market, and Taking Your Company to the Top
- Author
- Viselman, Kenn
- Publisher
- McGraw-Hill
- Publication year
- 2000
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 007136241X
- ISBN 13
- 9780071362412
"Synopsis" may belong to another edition of this title.
From the Back Cover
"Itsy bitsy has built up real momentum'" Crain's New York Business
"The little business that could'" Fortune Magazine
Since 1990, Kenn Viselman has been shaking up the licensing industry. In 1995, he boasted that his tiny startup, The itsy bitsy Entertainment Company, could go up against giants like Disney, Warner's and Nickelodeon and turn preschool entertainment into a merchandising bonanza. After successfully establishing the Teletubbies, itsy bitsy Entertainment has grown into a veritable children's entertainment empire with a string of phenomenal successes to its credit, including its recent victory over Fox, Columbia, Universal and Warner Bros., for the screen rights to the classic children's book character, Eloise.
In this book, marketing visionary Kenn Viselman, reveals the unique marketing strategies behind itsy bitsy Entertainment's extraordinary growth and provides powerful lessons for anyone who wants to succeed in business and gain control in this out of control business world.
"After a great deal of soul-searching and rewrites, I realized that despite my lack of fame, I have a great deal to say to the entrepreneur in everyone, whether you work in the mailroom at Morgan Stanley or in the president's office of your own multi-billion dollar conglomerate. I quite literally built a multimillion dollar entertainment company in five years from the ground up. I financed my company by maxing out my credit cards, while I worked out of my guest bedroom. I now recognize that my story may inspire others to take risks and believe in themselves.
I believe that EIGHT GIANT STEPS TO GLOBAL DOMINATION can offer some insight into marketing a company regardless of its size in today's ever shrinking, highly technological and wildly competitive world. If a person knows how to take advantage of these eight critical factors they can significantly impact the success or failure of a company." Kenn Viselman
"About the title" may belong to another edition of this title.
Books From California
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