The Effects of Rhetoric and the Rhetoric of Effects : Past, Present, Future
Language: English
Published by University Of South Carolina Press Apr 2015, 2015
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Neuware - The Effects of Rhetoric and the Rhetoric of Effects tackles one of the thorniest and longest-standing issues in the discipline of rhetoric - the issue of effects. While the field’s founders valued the assessment of a speech’s effects, later scholars moved away from it, privileging textual analysis, symbols, and meaning. Though situated and strategic oral rhetoric is created for instrumental ends, its study has been limited in recent decades. Editors Amos Kiewe and Davis W. Houck seek to resurrect the study of effects and consider it as the cornerstone of the rhetorical critic’s enterprise - what rhetoric actually does.In 1925, when Herbert Wichelns essentially created the field of rhetorical criticism, he founded it on the cornerstone of effect: what did oral rhetoric do to an observable audience Wichelns’s founding statement held sway for decades, even as rhetorical critics struggled doggedly to determine "causes" to rhetoric’s effects. As the speech discipline matured and cast off the ghost of Aristotelian criticism and its seeming obsession with effect, critics eventually adopted the study of symbol systems as a guiding thematic. That thematic, while enormously productive, never resolved larger questions of what these symbol systems might be doing - beyond their incipient meaning.In this volume scholars across several subfields of rhetorical criticism return to the study of effect in a world impossibly different from pre–World War II era scholarship. With the rhetorical revolution and the linguistic turn across the humanities and social sciences, effects can and should be reconceptualized to engage the myriad ways that rhetoric matters to audiences - whether in the form of listening to a speech or reading an online script for a documentary. Rhetoricians have always known that rhetoric matters; this volume asks how and how we might demonstrate that.…
Seller Inventory # 9781611174557
- Title
- The Effects of Rhetoric and the Rhetoric of Effects : Past, Present, Future
- Author
- Davis W Houck
- Publisher
- University Of South Carolina Press Apr 2015
- Publication year
- 2015
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1611174554
- ISBN 13
- 9781611174557
- Item weight
- 612 grams
- Dimensions
- 231x155x25 mm
- Series
- Book 45 of 69: Studies in Rhetoric & Communication
"Synopsis" may belong to another edition of this title.
About the Author
Davis W. Houck is a professor of communication at Florida State University, USA. He is the author or editor of ten books, including several critically acclaimed anthologies about the American civil rights movement.
"About the title" may belong to another edition of this title.
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