Effects of Alcohol Advertisement among Tertiary Students
Language: English
Published by LAP LAMBERT Academic Publishing Jun 2015, 2015
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 34.26
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Consumption among the under-aged is a big problem. As a result of their excessive drinking, many drink for the sake of getting drunk, which results in risky and unruly behavior. The main issue is that alcoholic beverage marketers have intensified their targeting of underage drinkers in recent years, introducing a variety of inexpensive new products, such as designer drinks, alcoholic 'energy' drinks and premixed cocktails, with recipes and packaging designed to appeal the young people. Celebrity endorsements, media, portrayals and frequency of exposure are among the main attributes towards this study. After, an analysis was conducted based on the gathered data in order to justify if the notion of advertising has a high amount of influence towards underage alcohol consumption. The data consisted of 250 students on a private university through an online questionnaire. There were students of multiple nationalities and the students must have consumed alcohol before the age of 18 to consider their entry as valid in this study. 56 pp. Englisch.…
Seller Inventory # 9783659719615
- Title
- Effects of Alcohol Advertisement among Tertiary Students
- Author
- Anish Dev
- Publisher
- LAP LAMBERT Academic Publishing Jun 2015
- Publication year
- 2015
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3659719617
- ISBN 13
- 9783659719615
- Item weight
- 102 grams
- Dimensions
- 220x150x4 mm
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
| Item | 5 to 15 business days | 5 to 15 business days |
|---|---|---|
| First item | £ 19.17 | £ 19.17 |
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BuchWeltWeit Ludwig Meier e.K.
Germany
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