Effective Health Risk Messages : A Step-by-Step Guide

Witte, Kim, Martell, Dennis P., Meyer, Gary

ISBN 10: 0761915087 / ISBN 13: 9780761915089

Published by SAGE Publications, Incorporated, 2001

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 52778048-6

Synopsis:

Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001

Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.

Review: "While library shelves are spilling over with books and manuals on designing effective campaign messages, few are as theoretically grounded and user friendly (a rare combination) as Effective Health Risk Messages:  A Step-by-Step Guide..." (Arvind Singhal Journal of Health Communication: International Perspectives 2004-11-04)

Bibliographic Details

Title: Effective Health Risk Messages : A ...
Publisher: SAGE Publications, Incorporated
Publication Date: 2001
Binding: Hardcover
Condition: Good