Effective Health Risk Messages: A Step-By-Step Guide
Witte, Kim
ISBN 10: 0761915095 ISBN 13: 9780761915096
Published by SAGE Publications, Inc, 2001
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About this Item
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Synopsis:
Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001
Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.
Review: "While library shelves are spilling over with books and manuals on designing effective campaign messages, few are as theoretically grounded and user friendly (a rare combination) as Effective Health Risk Messages: A Step-by-Step Guide..." (Arvind Singhal Journal of Health Communication: International Perspectives 2004-11-04)
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Bibliographic Details
Title: Effective Health Risk Messages: A ...
Publisher: SAGE Publications, Inc
Publication Date: 2001
Binding: paperback
Condition: As New
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Effective Health Risk Messages: A Step-By-Step Guide
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Effective Health Risk Messages: A Step-By-Step Guide
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ISBN 10: 0761915095
ISBN 13: 9780761915096
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Effective Health Risk Messages : A Step-by-Step Guide
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ISBN 10: 0761915095
ISBN 13: 9780761915096
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Effective Health Risk Messages: A Step-By-Step Guide
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Effective Health Risk Messages
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