Effect of Television Advertisements on Buyer's Decision Process

Language: English

Published by LAP LAMBERT Academic Publishing Okt 2012, 2012

3659247820 / 9783659247828

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -Business world is changing from short term sale strategies to more customer-focused long term relation building strategies. It is extremely important to know the needs of your target customer so you can convey your message in a more attractive way. The most common method of advertising is television advertising. The elements of television advertising are Jingle, Brand, Celebrity, Promotional offering, Location, Theme and Song. The purpose of this research thesis is to measure the effect of television advertisement on the target buyer s decision process. This means that how an advertisement affects the thinking process of a buyer which includes need recognition, Information search, Evaluation of alternatives, Purchase decision and Post purchase behavior. This research includes 400 students of different colleges from intermediate to PhD level. Gender ratio is equal, which means this research includes 200 male and 200 female respondents. The main hypothesis of this research study is co-relational, which is elements of the Television advertisement are positively related with the buyer s decision procedure. SPSS version 19.0 is used to perform the T-test, ANOVA and Kruskal-Wallis test. 248 pp. Englisch.…

Seller Inventory # 9783659247828

Title
Effect of Television Advertisements on Buyer's Decision Process
Author
Amna Arif
Publisher
LAP LAMBERT Academic Publishing Okt 2012
Publication year
2012
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659247820
ISBN 13
9783659247828
Item weight
387 grams
Dimensions
220x150x15 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

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BuchWeltWeit Ludwig Meier e.K.

Germany