The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office
Language: English
Published by Crown Business, 2009
- Softcover
- Used

Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
AbeBooks seller since July 2, 2009
Condition: Used - Fair
£ 6.05
Quantity: 1 available
Add to basketItem description from seller
Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0307451798I5N01
- Title
- The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office
- Author
- Novak, David; Boswell, John
- Publisher
- Crown Business
- Publication year
- 2009
- Condition
- Fair
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0307451798
- ISBN 13
- 9780307451798
- Item weight
- 0.66 pounds
While David never went to business school, he did learn from the greatest of teachers--experience--and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he'd do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself.
The Education of an Accidental CEO is filled with David Novak's street-smart wisdom:
From his formative years...
- Walking through your anxieties
- Avoiding the poison of stereotypes
- Staying "right-sized"
- Breaking through the clutter
From his years as an ad executive and chief marketing officer ...
- How not to roll over like Fluffy the dog
- Seeing yourself as a brand
- When to pull the plug on the Super Bowl
As the COO of Pepsi Cola and then as president of KFC and Pizza Hut ...
- Why a gold watch can have less value than a floppy rubber chicken
- Knowing when "the answers are in the building"
- Knowing when to do nothing
- What it takes to revitalze a company
And as CEO of Yum! Brands, Inc. ...
- How to "shock the system"
- How to avoid the slow-no's
- Managing two up and two down
David Novak's ideas for building an entire culture around reward and recognition--getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others--is studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go.
"Synopsis" may belong to another edition of this title.
About the Author
JOHN BOSWELL is a literary agent, a book packager, and the author or coauthor of seventeen books, including the #1 New York Times bestseller What They Don't Teach You at Harvard Business School. He lives in New York City.
"About the title" may belong to another edition of this title.
ThriftBooks-Dallas
Dallas, TX, U.S.A.
AbeBooks seller since July 2, 2009
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