Editing by Design: For Designers, Art Directors, and Editors--The Classic Guide to Winning Readers
Language: English
Published by ALLWORTH PR, 2021
- Softcover
- New
Condition: New
£ 35.35
Quantity: Over 20 available
Add to basketItem description from seller
Über den AutorrnrnJan V. White was former art director of magazines at Time Inc. An award-winning graphic designer, he was a communication design consultant to dozens of publication companies and hundreds of publications in his 55-ye.
Seller Inventory # 351279008
- Title
- Editing by Design: For Designers, Art Directors, and Editors--The Classic Guide to Winning Readers
- Author
- White, Jan V.|White, Alex W.
- Publisher
- ALLWORTH PR
- Publication year
- 2021
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1621537609
- ISBN 13
- 9781621537601
- Edition
- 4th Edition
This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today's online and print media.
Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including:
- How to think about "editing" and "design" as a word person and a design person
- Teamwork and collaboration for story clarity
- Originality and inducement for the reader
- Columns and grids for organization and consistency
- Covers and content listings as tools for deeper reader involvement
- How to use type hierarchy to catch and lure readers
- Representational and non-representational imagery
- Using color as a branding device
"Synopsis" may belong to another edition of this title.
About the Author
Alex W. White is an award-winning design consultant, author, and educator. As a career-long adherent to the design philosophy described in this book, he is the most appropriate person to carry this book into its fourth edition. Among his books are The Elements of Graphic Design, Listening to Type, and Advertising Design and Typography. White is the chairman of the graduate program in Design Management at the University of Bridgeport. He has taught at Parsons School of Design, FIT, and the Hartford Art School. He served as president and chairman of the Type Directors Club in New York City. White holds degrees in graphic and advertising design from Syracuse and Kent State Universities. He lives in Greenwich, Connecticut. alexanderwwhite.com
"About the title" may belong to another edition of this title.
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