Economics of Strategy

David Besanko

Published by Wiley John & Sons Jan 2013, 2013
ISBN 10: 1118319184 / ISBN 13: 9781118319185
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Neuware - In today's global recession, strong management of firmsand organizations are of the utmost importance. Economics ofStrategy focuses on the key economic concepts students mustmaster in order to develop a sound business strategy. The text alsobrings economic theory and strategic analysis to life in anengaging and uniquely modern way. Besanko, Dranove, Shanley, andSchaefer have collaborated for over 15 years to build anintroductory business course that combines basic concepts fromeconomic theory of the firm and industrial organization with ideasfrom modern strategy literature. 534 pp. Englisch. Bookseller Inventory #

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Synopsis: Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. 

The sixth edition of Besanko?s Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy.  By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.

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Title: Economics of Strategy
Publisher: Wiley John & Sons Jan 2013
Publication Date: 2013
Binding: Taschenbuch
Book Condition: Neu

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