The Economics of Professional Road Cycling

Language: English

Published by Springer, Springer Okt 2022, 2022

3031112571 / 9783031112577

Series: Book 20 of 20 - Sports Economics, Management and Policy

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This item is printed on demand - Print on Demand Titel. Neuware -This volume brings together current academic research and knowledge on the economics and management of professional road cycling. Each chapter treats a particular economic aspect of the sport, from organizational structure to marketing, finance, media coverage, labor, strategic behavior, and competitive balance. By discussing the existing research and complementing it with the newest concepts, ideas and data on professional road cycling, this book sets an agenda for further academic research while providing insights for all stakeholders in cycling: governments, cycling's governing bodies, team managers, race organizers, sponsors, media. Furthermore, the unique characteristics of the sport of cycling explored within this text inform broader management and industrial organization research, as they extend analyses of team labor, broadcast revenue generation, and sponsorship financing models.Revised and updated for the second edition, this volume includes new chapterson women's professional road cycling, the economic impact of hosting major cycling events, and the willingness to pay for professional road cycling events. This book is equally of interest to academic researchers, students studying sports economics, and policy makers, such as race organizers, team managers, and sponsors.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 380 pp. Englisch.…

Seller Inventory # 9783031112577

Title
The Economics of Professional Road Cycling
Author
Daam van Reeth
Publisher
Springer, Springer Okt 2022
Publication year
2022
Condition
Neu
Binding
Buch
Language
English
ISBN 10
3031112571
ISBN 13
9783031112577
Edition
2nd Edition
Item weight
735 grams
Dimensions
241x160x26 mm
Series
Book 20 of 20: Sports Economics, Management and Policy

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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