Economics and Management of Franchising Networks

Josef Windsperger

ISBN 10: 3790802026 / ISBN 13: 9783790802023

Published by Physica-Verlag HD Jun 2004, 2004

About this Item

Neuware -Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.Physica Verlag, Tiergartenstr. 17, 69121 Heidelberg 376 pp. Englisch.

Seller Inventory # 9783790802023

Bibliographic Details

• Title: Economics and Management of Franchising Networks
• Publisher: Physica-Verlag HD Jun 2004
• Publication Date: 2004
• Language: English
• ISBN 10: 3790802026
• ISBN 13: 9783790802023
• Binding: Taschenbuch
• Condition: Neu

About this title

Synopsis

Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21^st century: Franchising networks as organizational arrangement for growth and internationalization of firms.