Economics for Business, 4/e
The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business.
The 4th edition of this highly successful textbook has been thoroughly revised and updated to reflect current issues.
Companion Website with Gradetracker Student Access Card: Economics for Business, 4/e
Economics for Business
Fourth Edition
John Sloman and Kevin Hinde
“It towers above its rivals in so many areas including the depth and breadth of topics covered. It is probably the only text book of economics every student of business will ever need.”
Ola Sholarin, Senior Lecturer, Department of Economics and Quantitative Methods, Universityof Westminster
The fourth edition of this highly successful and unique textbook provides an appropriate coverage of microeconomic, macroeconomic and international economic issues for Business students. With its direct and understandable approach Economics for Business continues to focus on applying economic principles to the real world of business.
Business economics is a fast-changing environment and the text has been thoroughly revised and updated to reflect current issues. It is ideal for students taking a first course in economics with a business perspective who need a modern, interactive and up-to-date approach.
Features
- New for this edition! Business issues listed at the start of each chapter set the context.
- New to this edition! A comprehensive glossary of all technical terms.
- A vast range of applied material and case studies demonstrate how economics can be used to understand real business situations.
- Focuses on all the major economic topics plus specialist business chapters and sections.
- FT Reports throughout analyse topical Financial Times news stories.
- A range of pedagogical features to aid learning, including review questions, a web appendix and icons throughout to highlight and explain key ideas.
- ‘Pause for thought’ questions integrated throughout encourage reflective learning with answers on the Companion Website.
- Extra web cases on current topics.
- Extensive web references hotlinked from the book’s excellent Companion Website encourage further study and research.
The best resource package for introductory business economics just got better! Resources are carefully integrated with the text to provide a complete and blended learning experience.
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A Companion Website accompanies ECONOMICS FOR BUSINESS by John Sloman and Kevin Hinde
This textbook is accompanied by an outstanding Companion Website, with Grade Tracker to enable you to assess your own learning. The website contains a large range of useful resources for students. These include: multiple-choice questions for each chapter; monthly updated links to news articles, with questions and commentary; hotlinks to related websites; case studies referenced in the main text; and answers to questions in the text.
Visit www.pearsoned.co.uk/sloman
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John Sloman is Director of the Economics Network – the Economics subject centre of the Higher Education Academy. The Economics Network is based at the University of Bristol. John is also Principal Lecturer in the School of Economics at the University of the West of England.
Kevin Hinde is Senior Teaching Fellow in the Schoolof Economics, Finance and Business at the Universityof Durham.
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