Eco-Packaging as a Competitive Advantage. A Comparative Analysis of Apple and Samsung in the Context of Sustainable Consumer Preferences

Language: English

Published by GRIN Verlag, 2025

3389140433 / 9783389140437

  • Softcover
  • New
See all details

Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

5-star seller

AbeBooks seller since August 14, 2006

Softcover

Condition: New

£ 41.65

£ 29.51 shipping 
Ships from Germany to U.S.A.

Quantity: 1 available

Add to basket
Free 30-day returns

Item description from seller

Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2024 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, , course: B.Com. International Accounting and Finance, language: English, abstract: This study examines the influence of eco-packaging on consumer behavior within the mobile phone sector, focusing on Apple and Samsung. As environmental consciousness grows, these brands are implementing sustainable packaging strategies. The research analyzes how consumer perceptions of eco-packaging affect brand loyalty, purchasing decisions, and satisfaction. Data was gathered through surveys and interviews to understand consumer attitudes towards Apple's minimalistic, paper-based packaging and Samsung's upcycled, recycled material initiatives. Findings indicate eco-packaging significantly impacts consumer perceptions, associating it with brand trust and environmental responsibility. Apple's sleek designs appeal to consumers valuing sophistication, while Samsung's upcycling attracts those prioritizing practicality. Challenges include limited consumer awareness of eco-packaging specifics and skepticism about brand claims. The research highlights the need for brands to align sustainability efforts with consumer expectations. Eco-packaging is a critical differentiator in the competitive mobile phone market, offering valuable insights for companies balancing sustainability goals with consumer values.…

Seller Inventory # 9783389140437

Title
Eco-Packaging as a Competitive Advantage. A Comparative Analysis of Apple and Samsung in the Context of Sustainable Consumer Preferences
Author
M. Veera Swamy
Publisher
GRIN Verlag
Publication year
2025
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3389140433
ISBN 13
9783389140437
Item weight
213 grams
Dimensions
210x148x11 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First item£ 29.51£ 37.94
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay
  • Bank Wire Transfer
  • Check
  • Paypal

Store description

Das Unternehmen AHA-BUCH GmbH: Seit der Gründung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisgünstig wie möglich ihren Bücherwunsch zu erfüllen. Unsere Firma beschäftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine Wünsche! Auf über 3700 m2 Fläche haben wir über 100.000 Bücher, Modernes Antiquariat und Spiele auf Lager.

Specialty

Kinderbücher & Kinderhör Casetten, German Books, Software, Natur & Tiere, Ratgeber, Sachbücher, Englische Bücher, Medizin & Gesundheit, Universität & Studium

Seller's business information

AHA-BUCH GmbH

Garlebsen 48
Einbeck, Germany 37574