Echocardiography.Org
Rafferty, Terence D.
Sold by PBShop.store US, Wood Dale, IL, U.S.A.
AbeBooks Seller since 7 April 2005
New - Soft cover
Condition: New
Ships within U.S.A.
Quantity: Over 20 available
Add to basketSold by PBShop.store US, Wood Dale, IL, U.S.A.
AbeBooks Seller since 7 April 2005
Condition: New
Quantity: Over 20 available
Add to basketNew Book. Shipped from UK. Established seller since 2000.
Seller Inventory # L2-9781581120547
Echocardiography.org is a multimedia publishing company which was founded in 1998 to meet a consumer demand for education in the field of transesophageal echocardiography. Transesophageal echocardiography (TEE) is an ultrasound diagnostic technique for obtaining real-time images of the heart and great vessels from a transducer positioned within the esophagus. This technique receives widespread application in the perioperative care of critically ill patients.
The company has two divisions, namely, a research unit based in New Haven, Connecticut, and a production and distribution unit based in Silver Spring, Maryland. The company product consists of 6 hours of videotape and a book which describe TEE techniques. The target market consists of physicians who wish to develop or maintain expertise in TEE.
Initial company efforts have focused on developing a product, and determining the logistics of test marketing and distributing the product to a market niche of cardiac anesthesiologists, a subset of consumers who would be expected to be particularly receptive to the product. Promotional methods included selective mass mailings, lecture promotion, and Internet marketing. Test marketing of the product resulted in 99 sales of complete videotape sets in 6 months of operations. Most purchases were made by groups of physicians, rather than by individual physicians, a factor which necessitated downward revision of the size of the residual market. This suggested that efforts be made to expand the size of the potential market by also targeting both non-cardiac anesthesiologists and physicians from subspecialties other than anesthesiology. A second focus of test marketing had been to determine an optimal price for the videotapes. Results suggested that price was not a major purchasing variable, and that it would be reasonable to set the price for subsequent marketing at, or above, the price previously demanded. Finally, despite the small number of sales involved, the distribution channel for the videotapes did not function seamlessly, and requires further attention.
Projected plans for the future include placing a major emphasis on Internet marketing from established e-commerce sites, both in the US and overseas, and annual release of product upgrades to reflect consumer needs, as determined by feedback from a database of existing consumers, and further development of an existing public service Internet web site, also termed Echocardiography.org.
"About this title" may belong to another edition of this title.
Returns Policy
We ask all customers to contact us for authorisation should they wish to return their order. Orders returned without authorisation may not be credited.
If you wish to return, please contact us within 14 days of receiving your order to obtain authorisation.
Returns requested beyond this time will not be authorised.
Our team will provide full instructions on how to return your order and once received our returns department will process your refund.
Please note the cost to return any...
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to PBShop.store US, Springfield Gardens, New York, U.S.A., +44 1285 712917, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
Books are shipped from our US or UK warehouses. Delivery estimates allow for delivery from either location.
| Order quantity | 7 to 14 business days | 7 to 14 business days |
|---|---|---|
| First item | £ 0.00 | £ 0.00 |
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.