Every year, billions of dollars flow toward unproven supplements, MLM schemes, financial hype cycles, and political propaganda. The standard explanation is contemptuous: people are gullible. Easy Prey argues that explanation is wrong — and dangerously so.

These industries don't exploit stupidity. They exploit something far more interesting: the gap between the minds evolution built and the world those minds now inhabit. Pattern-seeking, loss aversion, the drive for certainty, tribal belonging — these are not flaws. They are features. And entire industries are engineered to use them against us.

"Intelligence is no shield. The smarter you are, the more elaborate your rationalizations become."

Drawing on cognitive science, evolutionary psychology, and thirty years of practitioner experience — as an IBM Director, Founder of SBT Venture Capital (early investor in eToro and Moven), COO of Moven, and CEO of Coinfirm — Dr. Mircea Mihaescu traces the architecture of exploitation from the inside. He shows what motivated reasoning looks like when a $200M software program quietly fails. He shows how a fintech startup, staffed by mission-driven people with good values, drifted into extracting fees from the customers it set out to serve. He shows how a room of experienced investors reached unanimous consensus in twelve minutes on a strategy that collapsed in fourteen months.

The mechanism is the same in every case. And it has nothing to do with how smart the people in the room are.

Easy Prey covers:

The four overlapping vulnerabilities that exploitation industries target — and why IQ offers no protection against any of them

The cognitive science of self-deception, dissonance management, and post-hoc rationalization (Kahneman, Haidt, Trivers, Festinger)

How commercial persuasion architectures are deliberately engineered to trigger evolved responses (Cialdini, Fogg, behavioral design)

Why the "stupidity" frame fails — and what a more accurate diagnosis makes possible

A practitioner's toolkit: eight organizational tools for designing decision environments that produce less damage than the ones we currently have

For readers of Thinking, Fast and Slow, The Righteous Mind, and Influence — and for anyone who has watched a smart person fall for something obviously wrong, and wanted a better explanation than contempt.

Dr. Mircea Mihaescu holds a PhD in Electronic Engineering and has spent thirty years at the intersection of technology, finance, and organizational decision-making — as an IBM executive, venture capitalist and startup CEO. He is the author of seven books and founder of Mihaescu Press.

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Easy Prey

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Synopsis

The problem isn't stupidity. The problem is the room.