ELECTRONIC BUSINESS : A DATA MINING APPROACHAPPROACH TO UNRAVELING CONSUMER PROFILES

Language: English

Published by Our Knowledge Publishing, 2022

6204765620 / 9786204765624

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  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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Item description from seller

nach der Bestellung gedruckt Neuware - Printed after ordering - In the era of the internet and communication, e-commerce is a major trend in world trade, and is quickly ceasing to be a novelty and becoming a strategic tool for companies to distinguish themselves in the market in which they operate. In the perspective of great expansion and growth of e-commerce and in a market of fierce competition from increasingly demanding consumers, profiling the consumer to adopt better negotiation strategies can make all the difference as it increases customer satisfaction. In this context, the objective of this study is to trace the profile of the E-commerce consumer, using the city of Quixadá/CE as the object of study. The intention is that, based on this study, companies and entrepreneurs may become interested in opening electronic businesses. To this end, a market research was carried out through a questionnaire with the population of Quixadá/CE, obtaining two hundred and sixty-one (261) answers. Data analysis employed Data Mining (DM) techniques to trace the profiles of the city's consumers. …

Seller Inventory # 9786204765624

Title
ELECTRONIC BUSINESS : A DATA MINING APPROACHAPPROACH TO UNRAVELING CONSUMER PROFILES
Author
Leonardo Torres Marques
Publisher
Our Knowledge Publishing
Publication year
2022
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6204765620
ISBN 13
9786204765624
Item weight
107 grams
Dimensions
220x150x4 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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Das Unternehmen AHA-BUCH GmbH: Seit der Gründung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisgünstig wie möglich ihren Bücherwunsch zu erfüllen. Unsere Firma beschäftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine Wünsche! Auf über 3700 m2 Fläche haben wir über 100.000 Bücher, Modernes Antiquariat und Spiele auf Lager.

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AHA-BUCH GmbH

Garlebsen 48
Einbeck, Germany 37574