EFFECTIVE MEDIA RELATIONS
Language: English
Published by PHI Publisher
- Softcover
- New
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.Romtrade Corp.
AbeBooks seller since April 17, 2013
Condition: New
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Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.
Seller Inventory # ABBB-20812
- Title
- EFFECTIVE MEDIA RELATIONS
- Author
- C.V. NARASIMHA REDDI
- Publisher
- PHI Publisher
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 9389347955
- ISBN 13
- 9789389347951
- Edition
- International Edition
The systematically organised book, written in 'teach yourself' style with clear illustrations, gives a thorough understanding of the various aspects of media relations. The main distinguishing feature of the book is the inclusion of numerous case studies to help students understand the concepts better and learn how theory is applied in practice. Also, the book enables the students to write good press releases and utilise broadcast media, Internet and social media. Thus, it helps its readers to become an effective media relations manager.
The book is a must-read text for the postgraduate students of mass communication, public relations, journalism and business management disciplines. Moreover, it is of immense value for the HR professionals.
"Synopsis" may belong to another edition of this title.
About the Author
He was instrumental in launching both UG and PG Public Relations Courses at Dr. B.R. Ambedkar Open University; Sri Venkateswara University, Tirupati; and Osmania University. As a member of the UGC Expert Committee on communication and PR studies, Dr. Reddi not only designed the syllabus for B.A. (PR) and M.A. (PR) but also prepared the guidelines for PR courses offered in Indian Universities.
As a practitioner, Dr. Reddi held several professional and administrative posts such as Director (PR), APSRTC; Press Secretary to four Chief Ministers, AP; Director, Cultural Affairs; Director, Academy of Rural Development; and Additional Director, Sports and Youth Services. As a National President PRSI in 1986, he gave a call that National Public Relations Day should be observed every year on April 21, which is being followed.
Professor Reddi had authored 30 books including “How to Be a Good PRO” 1974 and a Dictionary on Mass Communication & PR. While reviewing the First Edition of Effective PR and Media Strategy, The Hindu commented Dr. Reddi qualifies for the appellation “Guru of PR Education in India”.
He was conferred the Media India Award (1986); US-PRSA Award (1995); PRSI-the Man of the Year (1998); Millennium Award for PR Education (2000); Lifetime Achievement Awards by PRSI (2006); ABCI Lifetime Achievement Award (2007); GFPR Lifetime Achievement Award (2008); PRCI Hall of the Fame (2008); Sri Potti Sriramulu Telugu University ― Keerthi Puraskar (2011); PRCI Best Author & Best Editor Chanakya Award (2013).
"About the title" may belong to another edition of this title.
Romtrade Corp.
STERLING HEIGHTS, MI, U.S.A.
AbeBooks seller since April 17, 2013
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