Thilo B�sching und Gabriele Goderbauer-Marchner analysieren sowohl wissenschaftlich fundiert als auch praxisorientiert, wie E-Publishing-Produkte entwickelt, realisiert und vermarktet werden. Das Spektrum reicht von innovativen Gesch�fts- und Erl�smodellen �ber klassische Content-Formate bis hin zu E-Books, Web-TV, Apps und Social Media. Dabei werden auch spezielle, �bergreifende Aspekte wie die Entwicklung des Content-Marktes, journalistische Darstellungsformen, Produktspezifika und das User-Experience-Management ber�cksichtigt. Die Medien-Professoren erkl�ren E-Publishing-Management leicht verst�ndlich, pr�zise und profund f�r Lehrende wie Lernende, f�r Anwender wie f�r Digital-Media-Projektmanager – kurz: ein Lehrbuch, das konkrete Medienkompetenzen vermittelt.

Der Inhalt

Einleitung - Definition von E-Publishing - A. Markt: Markt-Entwicklung - Der Publishing-Markt im Wandel, Entwicklung und Wandel des Nutzerverhaltens - die neue Interaktivit�t, Die Entwicklung der Anbieter im Zeitungs- und Buchmarkt - B. �konomische Grundlagen: Gesch�ftsmodelle, Produktspezifika, User-Experience-Management - C. Content- und Format-Management: Content-Beschaffung im Zeitalter von Web 2.0, Journalistische Darstellungsformen, F�r Crossmedia-Produkte kreativ texten, E-Books, Web-TV, Audio-Formate - E-Publishing im Bereich Audio, Social Media als Kommunikations-, Informations- und Werbekanal, Klassische, Online- und Crossmedia-PR, Apps verstehen

und

gestalten, Qualit�tssicherung auf der Mikro-, Meso- und Makroebene

Die Zielgruppen

� Studierende und Dozenten der Medien- und Kommunikationswissenschaften und des Journalismus

� Alle, die einen ersten �berblick �ber den Markt und die verschiedenen Formate des E-Publishing erhalten m�chten

Die Autoren

Thilo B�sching ist Professor f�r digitale Medienwirtschaft an der Hochschule W�rzburg-Schweinfurt. Sein Arbeitsschwerpunkt ist das innovative E-Publishing-, E-Commerce- und E-Marketing-Management. Gabriele Goderbauer-Marchner, Professorin f�r Print- und Onlinejournalismus an der Universit�t der Bundeswehr M�nchen, arbeitet und forscht vor allem zu Qualit�t in den Medien.

About the Author

Thilo B�sching ist Professor f�r digitale Medienwirtschaft an der Hochschule W�rzburg-Schweinfurt. Sein Arbeitschwerpunkt ist das innovative E-Publishing-, E-Commerce- und E-Marketing-Management. Gabriele Goderbauer-Marchner, Professorin f�r Print- und Onlinejournalismus an der Universit�t der Bundeswehr M�nchen, arbeitet und forscht vor allem zu Qualit�t in den Medien.

"About this title" may belong to another edition of this title.

Store Description

I mainly carry imported books from South East Asia / South Asia for readers of all Age Groups.

Visit Seller's Storefront

Seller's business information

PLETOS INC
6931 51st Avenue, WOODSIDE, Woodside, NY, 11377, U.S.A.

Sale & Shipping Terms

Terms of Sale

We accept return for those books which are received damamged. Though we take appropriate care in packaing to avoid such situation.

Right of withdrawal

If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.

Information regarding the right of withdrawal

Statutory right to withdraw

You have the right to withdraw from this contract within 14 days without giving any reason.

The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.

To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.

To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.

Effects of withdrawal

If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).

We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.

We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.

We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.

We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.

You shall send back the goods or hand them over to Books Puddle, New York, New York, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.

Exceptions to the right of withdrawal

The right of withdrawal does not apply to:

The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.

Shipping Terms

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	12 to 19 business days	12 to 14 business days
First item	� 3.01	� 5.28

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.