Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola. This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.

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...these are tools that the entire design team can use, not just for those 'weird usability people'. -- Keith Instone, Founder of usableweb.com

Dr Travis has been instrumental in building these capabilities in several development teams in HP. -- Debbie Mrazek, Customer Experience Manager, Hewlett-Packard

Dr Travis knows the web usability territory well, and he lays out a clear map for newcomers to follow. -- Ben Shneiderman, author 'Designing the User Interface'

Read this book to avoid e-commerce failures. Read this book to survive. Read this book to win. -- John Rhodes, Founder and President of WebWord.com

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E-Commerce Usability : Tools and Techniques to Perfect the On-Line Experience

Travis, David

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