E-COMMERCE IN THE CONTEXT OF INTERNATIONAL TRADE ACTIVITIES

Language: English

Published by Globeedit Mai 2020, 2020

6200608091 / 9786200608093

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

Condition: New

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Item description from seller

This item is printed on demand - it takes 3-4 days longer - Neuware -This book is oriented on characterization and comparison of e-commerce of selected company in different EU countries. The main aim is to present the adaptation of individual e-shops to local culture of the specific countries based on collected information from the respondents as well as to give recommendations which would improve e-commerce adaptation to different cultures of a selected company.After we introduced IKEA company and characterized their adapted e-shop to Spanish, Dutch and Slovak markets, we had done survey where participated respondents from mentioned countries to find out if adaptation of e-shop was successful. We found out that only in the case of the Spain, adaptation was fully successful while in Slovak and Dutch e-shop there is room for improvements. 76 pp. Englisch.

Seller Inventory # 9786200608093

Title
E-COMMERCE IN THE CONTEXT OF INTERNATIONAL TRADE ACTIVITIES
Author
Andrea Farkas
Publisher
Globeedit Mai 2020
Publication year
2020
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6200608091
ISBN 13
9786200608093
Item weight
131 grams
Dimensions
220x150x5 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First item£ 19.17£ 19.17
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BuchWeltWeit Ludwig Meier e.K.

Germany